Jerome Barth, founder of Town Square

Jerome Barth, founder of Town Square

TOWN SQUARE is an unusual consultancy founded by Jerome Barth. Jerome honed his place-making skills at two of the most-beloved public spaces of our era--New York’s Bryant Park and The High Line. Jerome’s role in fine-tuning maintenance, creating programs, and raising operating revenues helped the park become financially self-sustaining while elevating the status of adjacent commercial properties. At the High Line, a city park managed by a non-profit organization, he served as Chief Operations Officer, overseeing a transformed elevated railway that attracts more than 7 million visitors a year and contributing to the fine tuning of the operations and programs of the original “Park in the Sky," now a model for developments worldwide.

Jerome’s extensive travels and broad understanding of multiple cultures inflect his professional experience, giving him rare expertise in the realm of public space creation and management. He is ideally equipped to help government agencies, commercial developers, and non-profit enterprises unlock the potential of spaces they own and realize lasting value for themselves and the public they serve.


Sara Nordmann, Partner

 After moving to New York City in 2009, Sara positioned herself as a leader in public space management through positions at business improvement districts (BIDs)--the entities that contract with the city to maintain major parks and plazas. She specializes in cultivating public engagement through developing small- and medium-scale programming--such as book clubs, art lessons, and recreational amenities--in partnership with local businesses and entrepreneurs.

In 2012, Sara joined Jerome's team at Bryant Park. There, she developed a passion for park maintenance and logistics through the oversight of the hiring and training of Bryant Park’s 35-person team of sanitation workers. She revamped the process of capital inspections, then applied the same data-driven approach to standardizing the back-of-house events set-up and scheduling procedures.

Sara joined TOWN SQUARE to apply her love of public space to a broadened range of projects. Today, Sara lives in Ditmas Park where she enjoys picnicking in Prospect Park.


Rob Tallia, Associate

Rob Tallia, Associate

Rob Tallia is a freelance writer, editor, photographer, and project manager. Born in New Jersey, he has spent most of the past twenty years in New York City writing about the urban experience for the guidebook series Not For Tourists, which he co-founded in 1998. He has also written for Rand McNally, Frommer's, and Visit California, worked as a food photographer for Zagat, and spent a year at Google as a cartographic and information design consultant.

He began his professional career in New York as a Research and Development Director for the Princeton Review, and most recently published the first edition of the Not For Tourists Guide to Madrid. He graduated from Rutgers University in 1989 with a triple major in Journalism, English, and History.


Angela Pennyfeather, Associate

Ms. Pennyfeather has over 15 years of experience in brand marketing, digital media, and event production. Before joining Town Square, Angela led the marketing and communication efforts for the Fifth Avenue Association, where she collaborated with luxury retailers to produce events, culture, and programming on the world's most iconic street. In November 2020, Angela was accepted into CORO's Neighborhood Leadership Program to explore ways to develop a deeper understanding of policy and decision-making in the city, influence meaningful change, and address complex challenges across NYC's commercial corridors. Angela spent most of her career at Coney Island, specializing in creative marketing and branding. She had the privilege of leading and developing high-impact campaigns, which resulted in revitalizing the brand.

Angela holds an MBA in Marketing from Metropolitan College and a BA in Communications from Hampton University. She enjoys exploring New York City with her family in her spare time to discover street murals, new cuisine, open street activations, and more.


Jerome Glad, Associate

Based in Montreal, Jérôme Glad brings over 15 years of experience in developing and managing vibrant public spaces and gathering places across Quebec, including landmark projects like Les Jardins Gamelin, Village au Pied-du-Courant, and most recently, the Village des Écluses and the Rendez Vous NDG. With a background in architecture and urban design, Jérôme combines creative vision with an entrepreneurial approach, establishing himself as a leader in Quebec’s placemaking movement.

Jérôme’s work has transformed spaces such as the Village au Pied-du-Courant—a popular cultural beach beneath the Jacques-Cartier Bridge—and Les Jardins Gamelin, a lively central plaza in Montreal. He founded several nonprofits dedicated to activating public spaces and served as co-founder and co-director of La Pépinière Espaces Collectifs from 2014 to 2021, an organization that pioneered innovative community spaces throughout the province.

Today, Jérôme oversees the Village des Écluses, a 10-acre heritage site along Lake Saint-Louis near Montreal, which has become a dynamic cultural destination and cherished getaway for locals. Since 2021, he has also consulted on a range of projects across Quebec, helping communities enhance their public spaces through partnerships with Belleville Placemaking and the Montreal Center for Urban Ecology.


Philip Winn, Associate

Philip Winn’s work in the public realm has been defined by projects that celebrate and strengthen the culture and spirit of a city. He is an expert in facilitating highly creative and collaborative public space activation projects and is passionate about translating the vision for a great place into an operational reality.

Before joining Town Square, Philip led the programmatic work of the San Francisco Parks Alliance (SFPA) as Director of Parks and Place and served as Vice President at Project for Public Spaces (PPS). He has developed, designed, managed, and implemented a broad variety of public space projects and programs at many scales. At SFPA, Philip oversaw the day to day operation of the Activation, Capital, and Community programs and brought significant changes and improvements to each. At PPS he helped lead the Southwest Airlines Heart of the Community Program, an initiative that provided direct grants and technical assistance to public space activation projects in 20+ cities in the United States and Mexico.

Philip has brought his skills as a facilitator, project manager, and advisor to projects both domestic and international, from Providence and Detroit to Kuala Lumpur and Mexico City. He particularly enjoys the process of discovering unique aspects of the culture of a place and facilitating projects where creativity and social connections can flourish and evolve in public spaces.

Philip has a BA from Columbia University and attended the Yale School of Architecture. He previously worked as an Art Director and Art Dept. Coordinator in New York and helped to create feature films, music videos, commercials, and still photography with director Noah Baumbach, photographer Gregory Crewdson, and many others. He now lives in San Rafael where he bikes everywhere with his daughter and pursues creative practices in music, photography, and writing.

Relevant Projects:
The Park Market at Crane Cove - San Francisco, CA Burnside Park - Providence, Rhode Island Parque Mexico - Mexico City, Mexico Santa Clara Placemaking Vision - Santa Clara, CA Salisbury Beach Welcome Center - Salisbury, MA